HUMANS OF OXY
Humans of Occidental is a photography club and organization at Occidental College. Its aim is to unite the student body with personal stories gathered from those that attend the college. I was tasked in creating a logo for them.
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Oxy's school colors are orange and black.
However, I didn't want to create a logo using our school mascot because I wanted it to be more unique and stand out: H umans O f O ccidental Humans of Occidental can be shortened into the acronym "HOO." And by incorporating a camera lens into the logo, I also captured the photography side of the organization. |
FINALIZED LOGO
After adjusting the colors and the shape of the vector, I decided to place a camera lens on the owl's left eye. I also added 2 ovals behind the owl, giving the appearance of a rounder shape.
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